Anothersole is a socially conscious footwear brand known for their stylish and comfortable shoes, committed to supporting underprivileged children through their profits. As the creative lead, Fred developed and executed social media assets for Anothersole, focusing on Instagram and Facebook. One notable project was their Valentine’s Day campaign, where Fred crafted a narrative celebrating love and connection, blending romance with Anothersole’s core values. This involved brainstorming, storyboarding, and creating a series of engaging visuals and messages. The campaign utilized a mix of lifestyle shots, product close-ups, and user-generated content to ensure a cohesive and visually appealing presentation. Additionally, Fred created 15-second Instagram Stories ads through video editing and animation, highlighting Anothersole’s shoes in a fun and engaging manner. The process included scripting, storyboarding, and selecting the right footage and animation techniques to capture attention quickly. The ads needed to be eye-catching and convey the message effectively within the short format. This strategic planning, creative ideation, and meticulous execution reinforced Anothersole’s position as a brand that combines style with social impact, successfully engaging their audience and highlighting their values.