Blundstones is an iconic footwear brand known for its durable and stylish boots, loved by people in both urban and rugged environments. As the creative lead, I developed and executed social media assets for Blundstones, focusing on Instagram and Facebook. Notably, I spearheaded the campaign for their 150th anniversary, celebrating the brand’s rich heritage. The process involved in-depth research, brainstorming, and storyboarding to create a cohesive narrative that balanced nostalgia with contemporary appeal. Additionally, I created 15-second YouTube ads through video editing and animation, showcasing the versatility and durability of Blundstones boots. This involved scripting, storyboarding, and selecting the right footage and animation techniques to capture the brand’s essence in a short, impactful format. The strategic planning and creative execution highlighted Blundstones' heritage and reinforced its position as a beloved and enduring brand.