For Grøntponics, an Indoor Vertical Farm based in Norway, Fred embarked on a comprehensive logo design project that captured the brand's commitment to sustainable agriculture and community well-being. The process began with Fred gaining an in-depth understanding of Grøntponics' core values and aspirations, emphasizing their focus on locally-grown, sustainable produce cultivated by a passionate team. Several logo concepts were developed, and after refining the chosen design, Fred created a cohesive Corporate Identity (CI) to ensure consistent and impactful branding across all platforms, aligned with Grøntponics' mission.